Market Invironment Project Essay Example | Topics and Well Written Essays - 500 words

Market Invironment Project - Essay Example The R+D ensures that restaurant always offer top quality products and varied, popular flavors to its customers. The restaurant uses the innovative concept of â€Å"speed scratch cuisine†, for noticing the public on the means of obtaining faster services from their store. Preparation of products and services in Montaditos is in the presence of diners, who provide ranging natural ingredients where numerous products can be selected to create their favorite Montaditos. The restaurant works with high-speed partners and top-flight suppliers, to provide and guarantee their customers a wide range of products including drinks, salads, among other culinary items. Restaurant Services and professional employees are capable of leading the restaurant to success in South Miami market. The restaurant operates at varied times in different days of the week and makes to be reliable for all categories of customers. Form Monday to Wednesday and Sunday, the restaurant opens from eleven in the morning to eleven at night. On Thursday, the restaurant operates until midnight. (100Montaditos, 2011) On Fridays and Saturdays, the restaurant extends its services to one in the morning from eleven in the morning. Ideally, 100 Montaditos is a good place for children since it is a place of moderate noise and provides its services in entirely in casual attires. The ambience of the restaurant is also casual. The restaurant offers its services to anyone, but does not have waiters or Wi-Fi system; also, it does not offer reservations or deliveries. Moreover, the restaurant is suitable for group meetings and it is a good place for dinner and lunch. Additionally, the restaurant has a garage as well as a wheelchair for persons with such special needs. 100 Montaditos offers drinks includin g soft drinks, wine and beer. The restaurant’s management accepts payments in cash and credit card terms. Finally, it has TV as a form of

Homeostatic Balances Essay Example for Free

Homeostatic Balances Essay

Mathematics :: Personal Narrative Math Essays

Mathematics At the recent annual meeting of the Psychology of Mathematics Education--North America Chapter, held in Florida, Bob and I were playing Frisbee on the beach. The lure of the surf soon led us into thigh deep water where waves added to the fun we were having with the wind. We were throwing parallel to the shore but the waves were coming in at an angle so that a breaking wave first hit Bob before hitting me a few seconds later. Verbal communication was difficult due to the noise of the surf, so thumbs-up or down, applause, head-nodding or shaking, along with smiles or frowns took its place. Soon a game had evolved and the use of the signs mentioned above became structured. Entering Paul's Umwelt The waves are high and strong making it challenging to catch the Frisbee unless it is thrown accurately. But the waves are also high enough to make it interesting to try to throw the Frisbee such that it just clears a wave as its crest passes the halfway point between Bob and me. Shake the water off, wait...wait...throw! Alright! A thumbs-up from Bob. He's right I got really close that time--but I bet I can cut it closer--just have to get a feel for the timing--aim a tad lower. OK, here comes his throw. Oops! Too high--Arrgghhh-splutter...YES--got it! Big complimentary smile from Bob. Actually it's fun when he misses high because then I get to jump for it just as a wave crashes into me. OK, my turn, wait...wait...remember-low...now! Perfection--that one skimmed the crest of the wave!! Entering Bob's Umwelt The waves are high and strong enough to make it challenging to catch the Frisbee unless it is thrown accurately. Uh-Oh...another low throw...Arrgghhh-splutter--yes! Hangs on for the touchdown. Big smile and thumbs up from Paul. Hmmpf! Does he really enjoy making it so hard for me to catch it? He always seems to time it so that a wave crashes on me just as the Frisbee arrives. OK, back to him...have to clear the waves...wait for the calm between the waves...now! Yes! Right on target and high enough for an easy catch--not too high like last time. Hmmm...no response from Paul--doesn't he appreciate my accuracy? Umwelts in Collusion While walking back to the hotel we discussed our "game". Bob: You sure had a knack for timing your throws! Paul: It was challenging to see how close to the water I could throw it and have it still get to you.

Compare newspaper articles: “Asylum meltdown” (the sun 20/01/03) with “The fight for tolerance” the (guardian 20/01/03)

As part of my GCSE Citizenship coursework I had to compare two newspaper articles [â€Å"Asylum meltdown† (the sun 20/01/03) with â€Å"The fight for tolerance† the (guardian 20/01/03)] and discuss to an extent their point of views, their language, effectiveness, typographic techniques, and persuasiveness on the issue and then give my point of view, explaining clearly my ideas with references to evidence. The sun gives an angry report of the increasing number of asylum seekers and the immense irreversible damage this is causing our economic system shaking its very foundations. The article is completely one sided i.e. anti asylum seekers, labelling them all under one group – illegal immigrants who are causing terror and most are Muslims (Algerians, Ethiopians†¦) To get its point across it uses exaggerated facts and charts which will only help it get its readers angry and outraged. It used couched in vocabulary, designed to inflame anti- asylum seekers feelings. It describes asylum seekers with words or phrases such as ‘illegal immigrants that swarm into Britain', ‘claiming benefits at the expense of tax payers', ‘taking advantage', ‘using Britain as doormat ‘, ‘asylum madness', etc. It uses bold letters to emphasise the failure of our government to control the problems , ‘fails', ‘generous handouts', ‘time for action'. The sun has titled its article ‘Asylum meltdown' reflecting that the situation needs to be cracked, asylum seekers need to be sorted and the government needs to be revived. They used a picture effective in its purpose to support a negative and imbalanced article. The picture shows asylum seekers masked and crossing barriers, a representation of the border of the country, showing us that instead of using the gate they are coming in illegally. Its banner â€Å"Read this and get angry† is bold and highlighted summarising the whole article. The article is about how, now it's time for action against asylum seekers, for they are going to lead our economy to a downfall. The whole affair is causing us great loses, it implies as new school, houses and hospitals would need to be build to suffice the added demand on these already stretched resources. The letter to the Prime minister is the pushing object of the article. The guardian's â€Å"fight for tolerance† takes a different prospective on the issue. It say's that ‘the panic over asylum seekers is only the first part of a war that will be waged against liberal values'. M. Bunting is saying that this problem over asylum seekers is not something that is new but has always been the case, that is, natural fear like at the time of the Nazis. The newspapers are making the situation worse (like the Sun) by exaggerating and interpreting the wrong ideas. One minute the Algerians were considered terrorist the next moment all the asylum seekers are classed as terrorist. Not just one but lots of newspapers are doing this which is causing unwarranted panic. It does not matter if an immigrant changes his name today, for he cannot escape the racial suspicions surrounding asylum seekers. Today there is a risk of interracial terrorism it does not matter which side of the political system a person stands. There are two sides to the problem, asylum seekers have the right to seek help and asylum but under the suspicion of terrorism. The fact that Islamic foreigners can be terrorist seems frightening. As the economy grew, many thought that things would improve but that does not seem to be the case. Liberal views have led to many problems for they have no qualms about allowing people of different race and nationality to immigrate but doctrine religious intolerance. The in secularity needs to be lost, what remains is to ask ‘is individual freedom is more important than national security'? The Guardian places a rational argument which lays out facts and historical data than is asking the reader to exercise his mind and be tolerant. The readers of the guardian are the middle class well educated people who would not accept the Sun's point of view since it is bias and directed towards the lower working class individuals who are â€Å"sheep that are lead†. The Guardians language is to stir intellectual abilities. They have a sophisticated vocabulary and a complex argument. The poster they use is quite reprehensive of a disaster or a chaotic situation. The poster is screaming out â€Å"What is the world coming to?† Both the sun and the guardian have a different target audience and are persuasive in their area. The sun is for the lower working class as already understood and thus it is stirring its readers just to believe what they read. The sun does not allow its readers to think for them selves and they will not think for themselves. The sun exaggerates and is unbiased. The guardian though is asking its readers to think and thus they both have a different point of view with different motives and aims. Therefore it is debateable as to which of them is more persuasive. I personally am a strong supporter of the guardian's article which argues that what we are doing is wrong. As a nation we need to consider our security and safety but we cannot class all asylum seekers as terrorists for they have rights over us and we need to understand their pain or suffering that have lead many genuine asylum seekers here, which we cannot understand sitting in a centrally heated house with all the basic luxuries and talking. Thus we need to â€Å"fight for tolerance†.

Louis Vuitton Case Study

[pic] LOUIS VUITTON INTRODUCTION: Louis Vuitton is a French fashion house founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury  trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone  boutiques, lease departments in high-end  department stores.MISSION STATEMENT: The mission of the LVMH group is to represent the most refined qualities of Western ‘Art de Vivre' around the world. VISION: Be creative and innovative, aim for product excellence, bolster  the  image  of  our  brands  with  passionate determination, act as entrepreneurs, and strive to be the best in all we do. GOAL: To produce much exclusive fashionable goods with good prestigious image that fits into the high class society, products should compulsorily have excellent quality and l ong life.HISTORICAL BACKGROUND: Founded by Vuitton in 1854 and first store in Paris is opened, 1885 – first LV store is opened in London, Oxford street ,1892- Vuitton dies; the company starts selling handbags. TURNING POINT: During 1893 Georges (Louis’s son) begins his campaign to make the company into a worldwide corporation, Georges Vuitton passes away at 1936. Estimates attribute Georges Vuitton with over new 700 new Vuitton designs. BUSINESS STRATEGY: LV uses demographic targeting strategy to target their customers, both men and women.Since LV focuses only on high class people it uses premium pricing and luxury images for attracting them. It also uses â€Å"NEVER ON SALE† strategy to target their customers and its ad can be found only in high end fashion magazines like Vogue & Elle. It also uses Auction houses specializing in art and antiques to sell its goods. The original product line is Monogram and it expanded its product line to monogram denim, monogram multicore, monogram vernis and damier canvas. The Louis Vuitton brand and the famous LV monogram are among the world's most valuable brandsTARGET GROUP: Age: ranging from young adults to seniors (22 – 65 yrs old), focuses mainly on the high class society. AREAS OF BUSINESS: Louis Vuitton mainly targets wines and spirits, fashion and leather goods, fragrances and cosmetics, watches and jewelry. The other brands under Louis vuitton are Bulgari, Celine Guerlain Fendi Donna karan TAG Heuer Guerlain Bon Marche Sephora. Financial information: Sales at Lv rose 19 percent in 2010 and, for the first time, exceeded 20 billion euros Profits soared 73 percent, to 3 billion euros.Revenue from fashion and leather goods, like Louis Vuitton purses, was up 20 percent. Revenue as of 2011 is â‚ ¬2. 5  billion. It was up by 16% from 20. 3 billion euros in the same period in 2010. Organic revenue growth was 14% The Wines & Spirits business group recorded organic revenue growth of 10% in 201 1. Fashion & Leather Goods business recorded organic revenue growth of 16% in 2011, while Perfumes & Cosmetics recorded organic revenue growth of 9% in the same period. Watches & Jewelry group reported organic revenue growth of 23%.RECENT NEWS: For seven consecutive years (2006–2012) Louis Vuitton has been named the world's most valuable luxury brand. Its 2012 valuation is 25. 9 billion USD. According to a Millward Brown 2010 study, Louis Vuitton is the world's 29th most valuable brand, right after  Gillette  and before  Wells Fargo. The brand itself is estimated to be worth over USD $19  billion References: http://80. 251. 40. 59/politics. ankara. edu. tr/ozer/Dersler/Introduction_to_marketing/Case%20Studies/Louis_Vuitton_Moet_Hennessy. pdf http://louisvuitton4u. jigsy. com/entries/general/louis-vuitton-product-line http://www. lvmh. com/

Strategic Human Resources

Strategic Human Resources Free Online Research Papers The need of an hour is that human resources is all about maintaining a positive and productive work environment, best practices helps to make sure that employees feel good about the company they work for. There is a growing recognition today that the strategic importance of HR is crucial to corporate success. In yesteryears was merely an administrative and supporting function of the organisation. Today it is the lynchpin of competitive advantage. Top organisations today are talking about â€Å"people before strategy†, underscoring Peter Ducker’s long-held contention that â€Å"people are a resource, not a cost†. HR today has moved beyond merely an administrative to a strategic role. HR managers are increasingly making their case for a seat on the board as they strive for the HR function to be recognized for the value it adds to the bottom line. The internal customers ought to be given the priority and how to romance them like the way you romance your external customers. The paper entails new HR trends and practices adopted by the various organizations focusing on the factor of employee exhilaration. The study is an attempt in invigorating the need of â€Å"Employee Focus† and its impact on performance of the employee as well as the organization. The functions like Manpower Planning, Performance Management, Training and the role of Performance appraisals in the field of strategic HR are being laid emphasized on. Hence it is an endeavour in revealing the mounting significance of such facets of HR. EVOLUTION OF HUMAN RESOURCE MANAGEMENT: The expression Human Resource Management (HRM) is a relative recent title for all aspects of managing people in an organisation. It represents a broad based understanding of the problems of people and their management in view of the development of behavioural science knowledge. A formal beginning of HRM functions in India was made in 1929, when Royal Commission of Labour was set up by the Government of India. Two years later the Commission submitted its report recommending the appointment of Labour officers to look after the employment and dismissal of workers as well as their working conditions. The scope of the function of Labour officers was widened during the Second World War, when such facilities as housing medical and recreational activities were added to existing responsibilities. In the process the labour officer got designated as Welfare Officer (WO),. The enactment of Industrial dispute act 1946 and factories at, 1947 further added the management of leaves, wages, bonus and retirement in the scope of the function of W.O. Growth in the business, competition and increasing size during sixties and seventies led to the need of attracting and retaining talented people. Hence formulating policies on Human Resource Planning, recruitment and selection, training and development, performance and potential appraisal, internal ability and compensation management etc. also become a part of W.O. who now became the personnel manager. With the increasing recognition of the importance of human resources and their contribution to the survival of the organisations, personnel function has now been called as Human Resource Management Function. Some of this transitions have been the increasing the cost of labour, periodic stoppage of work, government legislation, changes in production and distribution methodologies, information technology and strategic use of employees contribution (Saiyadin 1992). Today the HRM function can be seen as the amalgam, of organisational behaviour, personnel management, industrial relations an d labour legislation. Increasing organisational size and its complexity, transitional from traditional to professional management, changing social and cultural norms globalization of industry and availability of information technology are constantly changing the profile of HRM functions HE has to play a more dynamic .Today HRM manager cannot survive in the security of past. He has to play a more dynamic role in not only performing the maintenance function, but should think of more creative ways to satisfy human aspirations to provide the competitive edge, to organisations on a sustainable basis. Human Resources Management by Mirza S Saiyadain The people in the organisation, the human resources, are perhaps the most important aspect of any enterprise. The age of informational technology has popularized the word human capital. Earlier we were talking human resources and equating people along with the raw materials, financial resources and physical resources as an input for the enterprise. Now-a-days each and every process has its own management methods and personnel for managing that process. The basic principle remains the same as planning, organizing, staffing, directing, and controlling to achieve the goal by using the human, financial and material resources. Increasingly the firms are considering the adoption of new work practices such as problem solving teams, enhanced communication with workers, employment security, flexibility in job assignments, training workers for multiple jobs, and greater reliance on motivational tools. Organisations are increasingly looking at human resources as a unique asset that can provide sustained competitive advantage. The changes in the business environment with increasing globalization, changing demographics of the workforce, increased focus on profitability through growth, technological changes, intellectual capital and never ending changes that organisations are undergone have led to increased importance of managing human resources.(Devanna, Fombrum and Tichy,1981;Wright, 1998).Youndt and Snell (1996) find that firms employing HR practices according to the stated strategy are regarded to have better perceptual performance. The human resource management that aims to improve the productive contribution of individuals while simultaneously attempting to attain other societal and individual employee objectives has undergone drastic change with the passing of years. We all know that HRM is concerned with the people keeping the fact in mind that HRM helps in acquiring, developing, stimulating retaining the outstanding employees as it gives both effectiveness efficiency to the working of the organization, it has been started being used strategically is now termed as Strategic human resource management. Human Resource plays a significant, strategic role in supporting organizations. As such effective strategic human resource management approaches serve as the keystone of any severe change management planning. They must also be the heart of endeavours to transform the culture of organisations, so that they develop into less hierarchal, practice oriented, intact formal groups, and inwardly focused and more flat, outcome oriented, integrated and externally focused. The aim of SHRM is to make sure that the culture, approach and structure of the organisation and the excellence, dedication and motivation of its employees add entirely to the attainment of business objectives. It is unification of SHRM strategies with organisation strategies. The corporate strategies and HR strategies are developed simultaneously. They are coherent and comprehensive. There is emphasis on developing HR skills and capitalising on the competencies. Today’s Strategic HRM aims to gain competitive advantage through managing human resources that are valuable, and costly to imitate. Today’s new Strategic HRM emphasise on the concept â€Å"empowerment† pervasive in organisations. The concept of empowerment is open to many different practices and the significance of this concept is utilized in many different functions of organisations policies like management and employee development programs, appraisal and reward policy changes, and employee recognitions, training forming teams and teamwork, attempts to create a new climate of employee relationships. In todays flattened, downsized high-performing organizations, highly trained committed employees not machines are often the firms competitive key. Perhaps the most drastic change in HRs role today is its growing involvement in developing implementing the companys strategy. Strategies increasingly depend on strengthening organizational competitiveness on building committed work teams, these put HR in a central role. In the fast changing, globally competitive quality oriented industrial environment, its often the firms employees – its human resources – who provide the competitive key. And so now it is a demand of the time to involve HR in the earlier stages of development implementing the firms strategic plan, rather than to let HR react to it. That means now the role of HR is not just to implement the things out but also to plan out in such a manner that the employees can be strategically used to get edge over the competitors, keeping in mind the fact that this is the only resource (HUMANS), which cannot be duplicated by the competitors. The Strategic Human Resource Management Process includes: ? Manpower planning and determining internal mobility. ? Sustaining and retaining employees and ensuring productivity by investing in various HR practices in competitive environment. ? Evaluate employee performance, correct deviations with precautionary measures with future development. ? Reviewing and revising strategic plan for sustaining organisation competence and performance. Strategic Manpower Planning Involves ? Constancy, to employ or replace key workforce executives with minimal loss. ? Flexibility, ability to handle troubles encountered within the enterprise. ? Straightforwardness, harmonizing the perfect line of relationship among the employees. ? Clarity, feature of having specific objectives for all the levels or units in the organisation. Managerial functions includes planning, it involves formulating policies for future development of the enterprise, program to choose adequate number of persons who can work efficiently and accomplish the business objectives, provide training to the workers in the enterprise, integration and maintenance of work force. Organizing, it has to provide a clear layout about the inter-relationship between persons, jobs and physical factor and every worker should have proper understanding of their job. Direction involves motivation, which can be either positive or negative for the enterprise. It is necessary to motivate the workers about the nature of their job. Instructions should be clear, neatly explained and easy to understand. An efficient Manpower planning is established by significantly emphasizing on Internal Mobility to promote the existing employee and exploit their experience in bring high outputs for the organisation. A reduced employee turnover has a remarkable positive impact on the organisation. It brings satisfaction to the employees, maintain competitiveness and protect financial investments. As reported in the study, Internal Mobility by Taleo Research, 92 percent of companies turn to the existing employee base to fill an open job position. The majority of survey respondents (more than 70 large and global corporations) report internally filling 40 percent or more of open positions annually. According to the Taleo Research Internal Mobility Report a closed stress is needed on the factors like ? Improving Employee satisfaction ? Retention of employees ? Lower Costs and Faster Fills ? Transformed outlook from Goals to Process Design One of the most visible shifts in the workplace in recent years has been the rapid vanishing of the prototypical devoted employee who would work 30 to 40 years for the same company and then retire with a gold watch and pension. Many personnel these days hold positions at several companies during their career and may feel no particular loyalty to remain at a single firm for a great tenure. Best Practice Approach to HRM in supporting competitive advantage by sustaining and retaining employees are: By Pfeffer and Veiga (1999) Employment Security Selective Hiring Self Managed Teams and Decentralization Comparatively high compensation contingent on organisational performance Extensive Training Reduction of Status Difference Reduced turnover and retention of employees have prominent potential benefits like cost reduction, increase in skilled and experienced staff, employee commitment and satisfaction, and above all productivity, which in turn extensively demands the process of: ? Analyzing who are your most occupied and productive employees. ? Segmenting a strategy for enrichment versus skills improvement. ? Utilizing the accurate actions that envisage outcomes of engagement. ? Maturing strengths based focus on development and performance management. PERFORMANCE MANAGEMENT: The Performance Management and Information section presents guidance and support on a range of management issues and coordinates performance management activities including the over all improvement and development of employees. Performance management is a process on performance measurement approaches, such as the balanced scorecard. While the balanced scorecard offers a framework for the collection of strategic information, performance management ensures that results are used to influence the selection of planned actions and to foster the renewal of dynamic, competitive strategy. Unlike most tools and techniques, performance management is an unremitting, enterprise-wide process, rather than a one-time, isolated event. Six Performance Management imperatives are Compliance Management, Profitability Management, Cost Management, Performance Improvement, and Business Innovation Performance management is a set of functions that evaluate and report the behavior of employees and the effectiveness of the job and a set of various sub functions, such as gathering information, maintaining and examining logs, determining task performance under normal and pressurized conditions, how, each employees working towards their own goals and purpose aligning with organisational perspective. The level of performance increases if certain kind of benefits are offered to the employees, which generates a feeling among the employees that â€Å"I am Cared†. Some of them are: Defined Benefit Plans and Pensions, Retirement Planning, Health Care Systems, Insurance Plans, Profit Sharing Plans, Social Security, College Loans, Vision Plans, Employee Medical Health Insurance, Major Medical Health Insurance, Dental Plans, Flexible Spending Accounts, Employee Assistance Program, Accidental, Disability Insurance, and Cafeteria Plans. PERFORMANCE APPRAISAL The human resource function that probably has the greatest effect on development is Performance appraisal. A well implemented and executed performance appraisal system drives development. When employees collect apparent feedback on their performance, when rewards and recognitions are attached to performance, when expectations are stated clear in behavioral terms, or goal related terms, the employees constant inclination is on â€Å" performing-better†. The performance appraisal system can be planned to sustain the approach by providing objective measures of skill accomplishment. It can also be used to classify and increase the skills of employees with potential. Every employee must be assessed at least once a year. There are six types of performance appraisals that are used with employees depending on various circumstances: annual, conditional, extended, interim, probationary, and special. The performance appraisal forms include: Rating form: includes the listing of dimensions for the position, the ratings, supervisor recommendations, employee comments, and a place for appropriate signatures. Narrative form: is to be completed and submitted along with the rating form. Each rating must be supported by appropriate comments. Goals may be listed on the form for each dimension if appropriate. Dimensions and Standards/Criteria form: is used for listing the selected dimensions, the specific criteria, and standards for performance. By HENRICO COUNTY RULES AND REGULATIONS, Section 13 A properly designed should relate company and/ or group goals to the individual’s tasks and goals for the review period. The performance is broadly categorized into quality, quantity, timeliness and cost effectiveness, focused on outputs and organisational development. THE TYPES OF APPRAISALS Self Appraisal: A method in which employee evaluates his own performance and discusses with his manager. It provides the employee with the opportunity to reflect on his own performance and reasons behind it. 3600 Feedback: 360 degree feedback is a method and a tool that provides each employee the opportunity to receive performance feedback from his or her supervisor and four to eight peers, reporting staff members, coworkers and customers. Most 360 degree feedback tools are also responded to by each individual in a self assessment. Results-Focused Approaches Creamer and Janosik (in press) note that there are both advantages and disadvantages to results-based performance appraisal approaches. On the positive side, they produce short and long-term results in the context of original performance and organizational objectives, are generally perceived as fair, tend to generate high levels of commitment to the organization, and they encourage a high level of participation and are thus defensible. On the negative side, they can be overly results oriented especially in educational organizations, and they may be inflexible. Management by Objectives, and Accountabilities and Measures (Grote, 1996). MBO emphasizes participation by all organization members. Grote identifies the following core elements in MBO: ? Formation of trusting and open communication throughout the organization ? Mutual problem solving and negotiations in the establishment of objectives ? Creation of win-win relationships ? Organizational rewards and punishments based on job-related performance and achievement ? Minimal uses of political games, forces, and fear ? Development of a positive, proactive, and challenging organizational climate Supervisors need to ensure that appraisal processes are congruent with objectives and goals. An MBO rating form needs to provide space to list staff member objectives in order of importance, as well as space for the evaluator to describe staff member performance using a mutually agreed upon scale. Categories of performance can include: distinguished performance, competent performance, provisional performance, and inadequate performance. Accountabilities and Measures approaches involve the supervisor and staff member agreeing on accountability and performance factors and including them in the job description. Performance is then forecast for each factor to enable quantifiable measures for each factor. An Accountabilities and Measures form can be created, with performance factor categories. BEHAVIOUR BASED APPROACHES: Behavioural Observation Scale: Involves a process of identifying the key tasks for a job. It evaluates according to how frequently the employees exhibit the required behaviour for excellent performance. Behaviorally Anchored Rating Scale: In this approach, broad categories of practice are identified, ideally through collaborations between supervisors and staff. Specific job behaviors are then linked to the categories. Measures of staff member behavior are rated on a scale in relation to specific behavior items, such as understands department functions. Performance appraisal process is incomplete without the feedback given to the employee about his appraisal and his performance. Effective feedback describes the behavior rather than evaluates. The employee performance appraisal form is reviewed with the self-appraisal that the individual created assessing her own performance. The manager and employee talk honestly about how well she performed over the past twelve months: Strengths, weaknesses, successes and areas needing improvement. The performance management process, ends and begins anew with the performance review meeting. At the beginning of the meeting, the individuals past years performance is reviewed and the success of the development plan is evaluated. At the end of the meeting, the appraiser and the individual set a date to create the plan for next years goals, objectives, and development. TRAINING: A Strategic HRM Function After a successful Performance appraisal A Training Need assessment is required, this is the systematic method of determining if a training need exists and if it does, what training is required to fill the gap between the standard and the actual performance of the employee. Training needs analysis is Systematic method of determining performance discrepancies, and causes of performance discrepancies Reasons to conduct training needs analysis ? Identify the deficiencies ? Determine whether employees lack KSAs (Key Skill Areas) ? Benchmark for evaluation of training ? Makes sure training is provided to the right people ? Increases the motivation of training Organisations are increasingly spending more money annually on training with the belief that it will give them competitive edge in the local and global market. Training as an organisational intervention may be defined as a well thought of set of activities aimed to facilitate learning of knowledge, attitude and skills, among its people in the organisation to improve their current job performance and contribute to the achievement of organisational goals. Some Training Methodologies are Training Methodologies Anonymous card Panel Discussion Demonstration Skill Practice Dyadic Discussion or Exchange Problem-Solving Activity Game Questionnaire Group Enquiry Role Play Contracting Physical Continuum Creative Activity Presentation Checklist Synergy Activity Closing Circle Lecture Brainstorming Observation Case Study Project Fishbowl Trio Discussion or Exchange Full Group Discussion Writing Activity Experimental Activity Self Assessment and Self Evaluation Feedback Activity Small Group Discussion Story Whip Inter-group Discussion/ Exchange Peer Consultation Interviewing Peer Teaching Index Card Match Simulation Information Search Read and Discuss Group Guided Teaching Read and Teach Group Ice Breaker Mental Imagery Reference Source, Silberman, M and Whiteling,V. (1992). Twenty Acting, Training Programs.San Diego California, U.S.A: Pfieffer Company Apart from training methodologies, the functions like Training Need Analysis, Training Design, Training Implementation, and Training Evaluation are the key determinants in measuring the effectiveness of training, aiming to maximize productivity, and betterment of relationships in workplace, which not only increases organisational commitment but also improves individual job performances. Advantages of a Strategic Approach to HR: ? Smooth the progress of development of expert workforce through focus on type of people and skills required. ? Facilitates cost-effective management of employment, particularly in service industries where labor is generally greatest cost. ? Facilitates planning and assessment of environmental uncertainty, and adaptation of organization to external forces. ? Successful SHRM efforts begin with recognition of strategic requirements. ? Employee participation is serious to linking strategy and HR practices. ? Strategic HR facilitates methodical and logical and analytical approach. ? Corporate HR departments can have impact on organizations efforts to launch strategic initiatives. Conclusion: Ideally HR top management work together to devise the companys on the whole business strategy and policies; that strategy then provides the framework within which HR activities such as Training Appraising must be expertised. Once practiced honestly, it results out in the employee competencies performance that in turn help the company implement its strategies recognize its goals. While HR strategies must be developed to support the achievement of the organisations objectives, it is a two-way process. HR strategies can themselves be critical inputs in determining the strategic initiatives for the organisation. In order to be successful the employees should be developed in such a manner that they can be the competitive advantage, for this the human resource management must be an equal partner in both the formulation the implementation of the corporate competitive strategies. REFERENCE: ? Human Resources Management by Mirza S Saiyadain ? International Human Resource Management: Policies and Practices, by Dennis R. ? Briscoe, Randall S. Schuler 2004 Business Economics ? gao.gov/new.items/d02373sp.pdf ? www.123eng.com/forum/viewtopic.php?t=37025 32k ? Strategic Human Resource Management by Randall. S Schuler and Susan E. Jackson ? workinfo.com/free/Downloads/176.html, dlsu.edu.ph/research/centers/cberd/pdf/business/vol7/vol7_no4.pdf, ? Training: A strategic. HRM function. By Divina M. Edralin ? Strategic Human Resource Management by Charles J. Fombrun, Noel M. Tichy, Mary Anne Devanna – 1984 ? www.taleo.com/research/articles/talent/clarifying-the-purpose-internal- mobility-program. ? E-mail News Nurturing, Sustaining and Retaining Engaged Employees ? Strategic Human Resource Management by Olive Lundy, Alan Cowling 1996 ? co.henrico.va.us/hr/regs/rr13.pdf ? referenceforbusiness.com/small/Di-Eq/Employee-Performance-Appraisals.html ? http://en.wikipedia.org/wiki/Performance_appraisal http://filebox.vt.edu/users/dgc2/staffinghandbook/perfappraisal.htm ? 12manage.com Research Papers on Strategic Human ResourcesThe Project Managment Office SystemBionic Assembly System: A New Concept of SelfIncorporating Risk and Uncertainty Factor in CapitalPETSTEL analysis of IndiaOpen Architechture a white paperAnalysis of Ebay Expanding into AsiaTwilight of the UAWInfluences of Socio-Economic Status of Married MalesMarketing of Lifeboy Soap A Unilever ProductDefinition of Export Quotas

VARK Analysis Paper

VARK Analysis Paper VARK Analysis Paper VARK Analysis Kristi Hillis Grand Canyon University July 5th, 2015 If we think back to our high school days, we probably can all recall a time of high anxiety. These times are probably associated with tests or papers. We can also recall what study habits we used to help decrease the anxiety. There are several different ways to learn. Everybody has their favorite study habits. After taking the VARK assessment tool, my preferred learning style was determined. My preferred learning style was a combination of kinesthetic and reading and writing. A reading and writing learner is the â€Å"typical† student learner. They learn by reading and taking notes. They take detailed notes and read those notes over and over until they understand the material. Kinesthetic learning â€Å"uses your experiences and the things that are real even when they are shown in pictures and on screens.† (VARK) These type of learners like to move around a lot while they are learning. They do not do well sitting still. This type learns well through experiencing things. This type of learner does well in science classes that have labs associated with them. There several learning strategies that help me learn best. I like to take detailed notes and read over them several times until I am comfortable with what I’m learning. I like to read the textbook material several times if needed to understand the material. I have to have a quiet environment when I am studying or writing a paper. One of my preferred strategies for kinesthetic learning are hands on activities. I learn better if I can try the activity. I use color coded index cards when I take notes. This makes it easier to organize ideas and thoughts. I use lots of examples and stories when I give a presentation. This makes the presentation more realistic to the people in the audience. The use of graphs and charts make learning more enjoyable for me. I like to see the information in the graphs or charts. It makes it easier to understand. I like to take classes that have labs or hands on por tions. I really enjoy science classes that is my favorite subject. I like the challenge of trying to growing specimens in chemistry or dissecting animals in biology. The textbook definition of a read and write learner is â€Å"this preference uses the printed word as the most important way to convey and receive information.† (VARK) This learning style has several different strategies that I do not partake in. I take very detailed notes. However I do not rewrite or use bullet points in my notes. I don’t write my notes in full paragraph. I write them in sentences or I sometimes paraphrase them if there are lot of notes to take. The definition of kinesthetic learning is â€Å"this preference uses your experiences and the things that are real even when they are shown in pictures and on screens.† (VARK) I like it to be quiet when I study unlike listening to music. I do like to write notes on index cards, but I write sentences instead of key words. I do not like to sit in the front of the class. I like to sit in the back. Instead of skimming though the material to locate the main idea, I like to read through the whole section to understand the main idea. When a teacher begins the school year they have a new group of students that they have to teach. They have to get to each and every student. They have to learn how each student learns, and if there are any obstacles that the student might have. By knowing the different types of learning strategies and what works best for these learners the teacher can help the students. A successful teacher

Definition of LD50 or Lethal Dose 50 Test

Definition of LD50 or Lethal Dose 50 Test Updated and edited on May 20, 2016 by Michelle A. Rivera, About.com Animal Rights Expert The LD50 test is one of the most controversial and inhumane experiments endured by laboratory animals. â€Å"LD† stands for â€Å"lethal dose†; the â€Å"50† means that half the animals, or 50 percent of the animals forced to endure testing the product, will die at that dose. LD50 value for a substance will vary according to the species involved. The substance may be administered any number of ways, including orally, topically, intravenously, or through inhalation. The most commonly used species for these tests are rats, mice, rabbits, and guinea pigs. Substances tested might include household products, drugs or pesticides. These particular animals are popular with animal testing facilities because they are not protected by the Animal Welfare Act which states, in part:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   AWA 2143 (A)   Ã¢â‚¬Å"†¦for animal care, treatment, and practices in experimental procedures to ensure that animal pain and distress are minimized, including adequate veterinary care with the appropriate use of anesthetic, analgesic, tranquilizing drugs, or euthanasia;†¦Ã¢â‚¬  The LD50 test is controversial because the results have limited, if any, significance when applied to humans. Determining the amount of a substance that will kill a mouse has little value to human beings. Also controversial is the number of animals frequently involved in an LD50 trial, which may be 100 or more animals. Organizations such as the Pharmaceutical Manufacturers’ Association, U.S. Environmental Protection Agency, and the Consumer Product Safety Commission, among others, have all spoken out publicly against the use of too many animals in order to reach that 50 percent number. Approximately 60-200 animals are used even though the above organizations have indicated that these same tests could be successfully concluded by using only six to ten animals. The tests involved testing for â€Å",,,toxicity of gases and powders (the inhalation LD50), irritancy and internal poisoning due to skin exposure (the dermal LD50), and toxicity of substances injected directly into anim al tissue or body cavities (the injectable LD50),† according to the New England Anti-Vivisection Society, whose mission it is to end animal testing and supporting alternatives to testing on live animals. The animals used are almost never given anesthesia and suffer tremendous pain during these tests. Because of public outcry and advances in science, the LD50 test has been largely replaced by alternative test measures. In â€Å"Alternatives to Animal Testing, (Issues in Environmental Science and Technology)† a number of contributors* discuss alternatives that have been adopted by laboratories around the world including the Acute Toxic Class method, the Up and Down and Fixed Dose procedures.   According to the National Institute of Heath, the Consumer Product Safety Commission strongly discourages the use of the LD50 test, while the Environmental Protection Agency discourages its use, and, perhaps the most unnerving, the Food and Drug Administration does not require the LD50 test for cosmetic testing. Merchants have used the public outcry to their advantage. Some have added the words â€Å"cruelty free† or some other indication that the company does not use animal testing on their finished product. But beware of these claims because there is no legal definition for these labels. So the manufacturer may not test on animals, but it’s entirely possible that the manufacturers of the ingredients which comprise the product are tested on animals. International trade has also added to the confusion. While many companies have learned to avoid testing on animals as a public relations measure, the more the United States opens trades with other countries, the higher the chance that animal testing will again be part of the manufacture of a product previously deemed cruelty free. For example, Avon, one of the first companies to speak out against animal testing, has begun selling their products to China. China requires some animal testing be done on certain products before being offered to the public. Avon chooses, of course, to sell to China rather than stand on ceremony and stick to their cruelty-free guns. And while these tests may or may not involve LD-50, the fact is that all the laws and regulations that have been so hard fought and won by animal-rights activists over the years wont mean a thing in a world where global trade is the norm.   If you want to live a cruelty-free life and enjoy following a vegan lifestyle, you have to be part detective and research the products you use every day. *R E Hester  (Editor),  R M Harrison  (Editor),  Paul Illing  (Contributor),  Michael Balls  (Contributor),  Robert Combes  (Contributor),  Derek Knight  (Contributor),  Carl Westmoreland  (Contributor) Edited by Michelle A. Rivera, Animal Rights Expert

Foundation of Marketing(Consumer and Business Buyer Behaviour) Essay

Foundation of Marketing(Consumer and Business Buyer Behaviour) - Essay Example The third process is complexity which refers to the level of difficulty attached to the understanding and â€Å"use† of the product (Armstrong and Kotler 2011,p. 184). Divisibility which is the fourth process, arises when the product â€Å"can be tried on a limited basis† (Armstrong and Kotler 2011, p. 184). The final process is communicability which refers to the extent to which the results of using a product can be observed and shared with others (Armstrong and Kotler, 2011). Part II: Comments on Mike’s Letter Mike’s letter explaining why and how he decided on a business degree course highlights some of the stages that consumers go through prior to making a purchase. Mike manifested the relative advantage factor, which is the first characteristic influencing consumer purchase decision-making. Mike’s inquiries and searches demonstrate that he was comparing business degrees for relative superiority. The second characteristic, compatibility was very important to Mike. Mike was looking for a product that accommodated his own time table and his commitments to his family and at the same time left him with some free time.

Style Essay Example | Topics and Well Written Essays - 500 words

Style - Essay Example James Joyce has also zeroed in on the psychoanalysis, whereby his mind has acknowledged the streams of consciousness within his work. It is a concise example of a writer who is trying his best to make do with the intrinsic realities of a heroine as well as her endeavors to deal with the surroundings. Hypotactic Style in Eveline The social conditions of the women within Ireland are highlighted within Eveline which they faced within the latter years of the 19th century (Gordon 1995). The hypotactic style has been presented from the thoughts of the heroine as these are being depicted through her mind whilst recalling events sitting in front of a window. The story seems to be non-linear in structure. James Joyce has been able to represent the hypotactic style through his interest on character thoughts. What one can understand from the short story Eveline is the ideology that James Joyce has given his best at making people understand the nuances of thinking and how perspectives are aligne d in a way that seems fit with the hypotactic style as is surely known through the aegis of James Joyce. What one can comprehend from Eveline is the fact that it centers on the premise of different characters living within Dublin who were having issues in dealing with the time period. Eveline is the advent between adolescence and maturity.

Tobacco Industry Case Study Example | Topics and Well Written Essays - 2000 words

Tobacco Industry - Case Study Example Tobacco is one of the farming manufactured goods that are acknowledged as being addictive drug, developed from the new leaves of the vegetation.This has resulted in the formation of the British American Tobacco company as the industry for the produce to the people for their consumption in different forms. They have some of their stakeholders of which they have enabled the succession of the company in the past years. These stakeholder includes; the Russian government, the Rumania government, the European government, the African nations governments and the Americans government.Basing on this, the stakeholders have their own harms and the benefits that they do face today in the market. Focusing on the Russian and Rumania governments, they have continued to benefit in the market in that, their sales have continuingly increased in that in the year 2008, may, their sale growth rose upward by around 23% to around 30% of which showed a positive trend in the market of the tobacco in the BAT.R egarded the Americans market, the market have continuingly facing the harmful nature of the product. With this, the stakeholder noted the increase in the nicotine level in the product so as to increase the addictive quality of the product, this has led to the benefits of the market in that the increase in the addictive nature of the consumers have led to the increase of the sales in the market. With the Europeans as one of the stakeholders, they have experienced lose in regard to their contribution to the tobacco market. In this country, the consumer mostly involves the teenage girls of whom they have been addicted to the level that they can not perform correctly in the society. Basing on the African countries as the last stakeholders of the company, they have ended up involving themselves in the business of transporting the goods across the boundaries without paying the taxes. This has resulted in the high level of the consumption of the product among the uneducated people in the c ountries. 1.2 Banning of the Tobacco Industry. As much the industry has been one of the sectors that bring in high percentage of tax in the world as a whole, I do support the banning of the tobacco industry. This is because; the product has led to high negative effects to the consumer and even to the non users of the product. Whenever one associates anything with tobacco in the today world, they have tended to relate it to the lung cancer (Hoek 2000, pg 220). This is one of the diseases that have led to the decrease in the world population and thus leading to the low productivity of the nations in the world. other than the disease affecting the consumer only, it has that extent to the non smokers too as they receive the product impassively from the environment, and with this, I do support for the banning of the industry to reduce the death of the people in the world thus increase in the production rate. Due to the increase of the untaxed product being passed across the boundaries, the industry has in the long run resulted in being unproductive as no income tax is gained from it. With this, it has led to majority of the people involving themselves in the unlawful business of transporting the untaxed goods (Hoek 2000, pg 221). Thus, the industry will be best being banned to allow for the fairness in the country. This it will also utilize the utilitarianism theory of which states that, one has to do what will take full advantage of comprehensive happiness and gratify the significance of the people around him or her. With this, the society will be up to the idea of trying to ensure that the members of the society gets the clear and good air that they do need. 1.3 Duties & Responsibilities of the Tobacco Companies The tobacco companies were to be responsible to the application of the rules and the regulation on the usage of the product and the ways in which the consumer has to ensure that they do not affect the rest of the population in the environment. With this, the company has used

Film Essay Example | Topics and Well Written Essays - 500 words - 15

Film - Essay Example Working in film industry can be very stressing and many times demanding. One is normally expected to film for long hours and likewise spend time away from home. This is where I score most for I am always available whenever needed. This has made me achieve a lot and make a lot of strides in the film industry. My passion and personality of patients has likewise blends well with the industry. Film requires patients and most importantly asking question and consulting a lot. The industry is very dynamic and with patience, one is always in a position not only better himself but help build the industry through continuous consultation. Despite the fact that very little is today documented about this hero, Martin Scorsese still remains to be my main role model in the film industry. Through critical analysis, every filmmaker from back in the 70s has been influenced in one way or another by this genius in various different ways. I have also admired the manner in which he merged quality and content. This makes him stand out. This man’s path to growth in film industry also inspire me a lot and I always feel that I can learn a lot from him still. In spite of this, there are various reasons that make me admire film industry in many ways. Key among them is that film offers one with practical skills like no other. Film industry is always a continuous learning process that equips learners with real time practical skills. The unique skills are the same skills that are needed to make it in the industry and career growth. Second reason why I admire film industry so much is the fact that the industry is worldwide. The excitement enjoyed by film personalities in my country is a diversion enjoyed by many other people around the world. This implies that the industry is wide and there are a lot of opportunity for growth and competition this makes the

International marketing Essay Example | Topics and Well Written Essays - 2500 words - 9

International marketing - Essay Example Two parts of the common methodology are especially striking. In the first place, organizations regularly seek after this new business opportunity with an attention to minimizing danger and venture the complete inverse of the methodology normally supported for bona fide start-up circumstances. Second, from a showcasing point of view, numerous organizations break the establishing standard of promoting that a firm ought to begin by examining the business, and afterward, and at exactly that point, settle on its offer regarding items, administrations, and advertising projects. This paper will analyze into Harvey Nichols recently announcement that it targets to open a new store in Doha Festival City area in specifically at Sale Al Hamad Mana in partnership with the Qatari group of business. Macro environmental components influencing the apparel business are those which lie outside little organizations and their rivals. Entrepreneurs have less control of these outer components, and their effect on transforming them is insignificant. Rather, little organizations must adjust to these macro environmental elements, which incorporate customer qualities, innovation, government impact and the economy. The way little organizations adjust to macro environmental elements decides both their capacity to separate themselves from key contenders and general success (Kotler & Armstrong, 2010) Consumer components incorporate standards, cultures, the way of life, demographics as well as the change in population. These components influence the clothing business in diverse ways. Case in point, a little attire maker needs to make styles that engage those of distinctive societies, particularly if those social gatherings speak to sufficiently expansive fragments of its market. Oppositely, dress makers, wholesalers and retailers abstain from making an excess of garments things that fall outside the standards of society, for example, styles worn 100 years

Film Essay Example | Topics and Well Written Essays - 500 words - 15

Film - Essay Example Working in film industry can be very stressing and many times demanding. One is normally expected to film for long hours and likewise spend time away from home. This is where I score most for I am always available whenever needed. This has made me achieve a lot and make a lot of strides in the film industry. My passion and personality of patients has likewise blends well with the industry. Film requires patients and most importantly asking question and consulting a lot. The industry is very dynamic and with patience, one is always in a position not only better himself but help build the industry through continuous consultation. Despite the fact that very little is today documented about this hero, Martin Scorsese still remains to be my main role model in the film industry. Through critical analysis, every filmmaker from back in the 70s has been influenced in one way or another by this genius in various different ways. I have also admired the manner in which he merged quality and content. This makes him stand out. This man’s path to growth in film industry also inspire me a lot and I always feel that I can learn a lot from him still. In spite of this, there are various reasons that make me admire film industry in many ways. Key among them is that film offers one with practical skills like no other. Film industry is always a continuous learning process that equips learners with real time practical skills. The unique skills are the same skills that are needed to make it in the industry and career growth. Second reason why I admire film industry so much is the fact that the industry is worldwide. The excitement enjoyed by film personalities in my country is a diversion enjoyed by many other people around the world. This implies that the industry is wide and there are a lot of opportunity for growth and competition this makes the

The Anxiety of Writin. My Writing Habits Essay Example | Topics and Well Written Essays - 1000 words

The Anxiety of Writin. My Writing Habits - Essay Example I have many colleagues and class mates who seem to easily write their papers, and some even seem to enjoy the process of writing, but for me, it is a stupendous endeavor, and a task rather than an enjoying skill and an absorbing engagement. Through the writing of this personal essay, I not only plan to highlight my writing habits and manner, but also hope to discover what makes writing so hard for me, and what are the ways in which I can improve upon it. The kind of writing that I mostly am subjected to is academic and technical writing, owing to the classes and the courses that I have undertaken for my education. As a result, it is very formal in style, and needs to be authentic and properly referenced. Perhaps that is the reason for my dislike of this task. It is very difficult for me to get started in any paper. The beginning is often the hardest part of the paper for me. I tend to procrastinate and leave the actual act of writing for later; instead, I spend most of the time reading the source material and making notes. Although it is a good practice to thoroughly research the topic and make notes about it when writing academic papers, I make it an excuse for not doing the actual write-up. ... That might be one of the reasons for writing so many rough drafts first. Once I have copied the text on the computer from the notes that I have made, I leave it at that, without reading the final paper in order to find any mistakes that I might have made or any revisions that might be needed. Perhaps this is because I have exhausted myself writing the drafts, and typing the final paper is so much of a horror for me that once it is over, I do not have the heart or the nerve to go through the process of reading and revising again. Several times, due to my habit of not reading the final copy, I have ended my making many typing errors and grammatical mistakes which could have been easily avoided had I read the paper once. I believe the reason behind this is the fact that I get very conscious and nervous to get the facts write and to provide proper referencing to avoid plagiarism. This is essential when writing academic papers. I get very worried about the formalities of the paper, and in the process end up hating the actual practice of writing. I am more at ease when I am writing personal essays or fiction, which occurs rarely. However, I feel free to express myself then, without worrying about referencing and facts and figures. When writing fiction, I do not write a rough draft on a paper with pencil first; I type directly on the computer. Even if I feel the need to write a rough draft first, I ignore it, because I want to break free of the constraints of academic writing. Fiction writing gives me more opportunities to explore myself and my writing style, and to develop my interest in writing. Sometimes, I even happen to enjoy it, as long as I do not have to give it up for checking or review. This is because of my lack of confidence even as a fiction writer.

Underlying themes in the novel Frankenstein Essay Example for Free

Underlying themes in the novel Frankenstein Essay Although he could have chosen a male counterpart, he desired that of a female. Shelley creates not only a feeling of isolation through the lack of friendship, but also a sense of incompleteness. She suggests that love cannot exist without friendship, as the only love Victor ever expressed was toward his two best friends; Elizabeth and Clerval. Shelley also creates the theme of opposites; that bonds are often formed between two different individuals, that in turn balance one another. The most obvious case of this would be between Victor and Clerval. The two are quite different in several aspects, yet they enjoy life the most when they are together. This ties into the theme mentioned earlier regarding friendship, that individuals balance and complete each other. Frankenstein is constantly obsessed with his studies, pursuing knowledge and discovery. Clerval was simply in love with life, and although he seemingly had interests in education as well, it was merely a way to stay close to his life-long companion. While Victor is recuperating from one of his several breakdowns, it becomes extremely evident how different he is from his friend. As the two set sail on the water, Clerval marvels at the beauty of nature, life and spring. Victor merely looks at everything with disinterest, thinking of the projects he must soon pursue. Although their minds are in different places, Victor rises out of his melancholy for a time, and is uplifted by the youthful joy of his friend, harmony was the soul of (their) companionship. It is likely that someone in an extreme state of depression may have been aggravated by someone so elated, but Shelley implies otherwise with the outcome Clerval causes. It is extremely ironic in that the most obvious case of two individuals complimenting each other, and becoming dependent on one another, is between Victor and his creation. Shelley created the two as the most extreme case of opposites, one creating life, and one taking it. The monster was obsessed with obtaining friendship, while Victor was constantly seeking isolation to arrange his thoughts. Harold Bloom states Victor represents the feelings, and his nameless monster the intellect (pp 280). This is quite true, as Victor is driven by emotion; fear, guilt, greed, etc. In contrast the daemon is powered by what he has learned, not what he actually feels. Although it seems he has the ability to become quite emotional, he is driven more so by intellectual passions than anything else. Shelley creates the two this way to show how they compliment each other, and although they are not exactly an example of friendship, they are indeed a union of being. Their lives revolve around one another, neither willing to exist without the pursuit of the other. Indeed, Mary Shelley asserts that individuals are often joined together by their differences. This was shown through Frankenstein and his scientific interests, Clerval with his poetry (Masao Miyoshi pp 287) and several other differences in character. It was also ironically demonstrated through the union of Victor and his creation, who were direct mirrors of one another. Mary Shelley uses the interactions and emotions of her characters to express her views on friendship. Victor and his many acquaintances compliment each other, suggesting that opposites attract, and his deep bond with Elizabeth illustrates Shelleys views regarding heterosexual relationships. She feels that friendship is a crucial part of being, as man discovers and fulfills himself through others (Kiely pp 296). Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

The Strategy Used By Munchys Make The Company Marketing Essay

The Strategy Used By Munchys Make The Company Marketing Essay Strategic management is the process which refers to strategy formulating, implementing, and evaluating cross functional decisions to enable an organization to achieve its objectives. A strategy is about long-term planning and it must be implemented and the organization resources as well as its capabilities properly harnessed so as to achieve the planned outcome. Strategic management focuses on integrating management, marketing, finance or accounting, production or operation, research and development, and computer information system to achieve organization success. 2.0 Munchys Background Munchys is known as Malaysias No.1 homegrown biscuit brand which is a remarkable Malaysian success story of five brothers from Muar, Johor. Besides that, Munchy was a company which gains Super brands Status of year 2003, 2004, 2005, 2008, and 2009. Actually the name Munchys was derived from the Mandarin term Mai Qi which Mai is the meaning of flour or wheat and Qi is refers to the magical quality found in the delicious wafers that are made from only the finest ingredients. In the beginning, this business is started by two elder brothers from Tan family who asked their father to allow them to start their own company. With his agreement, their business started out as a cottage operation in Johor back in 1991 with producing wafers, wafer sticks and biscuits with an Austrian-made second-hand wafer stick machine costing RM80, 000. With their high spirits they try their best to produce the highest quality wafer sticks around and they make it as Malaysias No.1 homegrown biscuit brand. From an Original Equipment Manufacturer to a household name, the Munchys brand was born in 1993. In year 2006, Munchy was recorded in Malaysia Book of Records as Largest Wafer Manufacturer in 2005. During 1997 till 1998, Munchy almost went bankrupt during the Asian financial crisis but luckily the company was survived from the Asian financial crisis and its revenue jumped from RM20mil in 1998 to RM50mil in 1999. According to a Nielsen Retail Index Corporate Value Share report in 2008, Munchys was ranked Malaysias No.1 homegrown biscuit brand excluding Sabah and Sarawak from June 2006 to 2008. Besides that, Munchys is keep looking forward at new potential products and innovations as it works towards keeping up its standing in Malaysia as the countrys most innovative and success biscuit brand. They have an entire RD department that specifically focuses on this aspect, so as to always stay at the forefront of innovation. Munchys major markets are in Asia, such as Indonesia, Thailand, Singapore, Taiwan and Japan being its key markets, their vision is to be significant in 100 countries by 2020. On the other hand, Munchys mission is to bring joy and add flavor to every occasion with their high quality, affordable and fun-eating snacks. The companys CEO, C.K Tan always believed in the power of branding and automation and technology will gain benefits in a business. He spent RM500, 000 on IT systems for Munchys in 1997 and now a day he still investing on it because he believe that computerization will makes the productivity of company more efficient. 3.0 PEST in Strategic Analysis The PEST analysis is an analysis which concerned with the environmental influences on a business. It is a business measurement tool for understanding market growth or decline, and as such the position, potential and direction for a business. PEST analysis is also an acronym stand for Political, Economic, Social and Technological issues that could affect the strategic development of a business to assess the market. 3.0.1 Political Munchys have always recognized the important of manufacturing only Halal product since the government of Malaysia focusing on turning the nation into an international Halal Hub. That is a reason why Munchys have a dedicated committee that deals with all things Halal. The Committee is made up of representatives from each key section that contributes to the making of the products. Munchys is setting its sights on a greater share of the regional pie while the tariff and trade barriers are trimmed with the formation of the ASEAN Free Trade Area (AFTA). In fact of this, Munchy have been opened a new branch offices in ASEAN neighbors. 3.0.2 Economic Nowadays, Munchys sales in ASEAN have seen a clear uptrend because of the proactive approach of Munchys done in sales and distribution, For instance, Mr. Tan reveals that sales in Singapore have grown by more than 50% since 2003, making the island Munchys third largest export market. Besides that, The Company has experienced double-digit growth not only within Malaysia but also in Japan, Singapore and other Asian countries. Still, Munchys export growth has been broad-based and their exports have been grown by close to 60% within this year. The local market is also growing, as Malaysias population expands. 3.0.3 Social Nowadays, health as a prime concern is now increasingly by many consumers, accordingly, Munchys have been reformulating their range to feature less sugar, less salt, lower fat and high nutrient content. Munchys believes that it must be a balance achieved between good taste and health. The CEO of the company Mr. Tan frequently used Teamwork as the key word to describe how the company has evolved and transformed. In order to work for teamwork, the staff from all levels must believe and have confidence with the brand of the company and be able to deliver the brand promise effectively to consumers. Munchys has various CSR (corporate social responsibility) programmes in place which mainly aid to orphanages and hospices for children. Munchy Food also aims to produce more quality products on par with international brands but reflecting a typical Malaysian identity by carrying the spirit of Malaysia Boleh. 3.0.4 Technology Munchys tried to keeping up its standing in Malaysia as the countrys most innovative and success biscuit brand, in fact Munchys keep looking forward at new potential products and innovations as it works towards. They have an entire RD department that specifically focuses on new potential products and innovations to ensure the company always stay at the forefront of innovation. They believes that with the technologies and know-how todays, they could probably walk three steps ahead compared to the old days when they could only do things step by step. Actually, Mr. Tan has been started its regional expansion plans where Munchys has sales and marketing teams in Singapore and Indonesia, while establishing teams in a number of other Asian countries. Munchys always believed in the power of branding and automation and technology will gain benefits in a business. He spent RM500, 000 on IT systems for Munchys in 1997 and now a day he still investing on it because he believe that computerizatio n will makes the productivity of company more efficient. 3.1 SWOT analysis SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. It is the first stage of planning and helps marketers to focus on key issues. SWOT analysis is a tool for auditing an organization and its environment. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. 3.1.1 Strength Munchys always emphasizes the delicious wafers that are made from only the finest ingredients. They believe that the only way to produce the highest quality wafer sticks is using the finest ingredients. Besides owning state-of-the-art machines, have a good and committed management team with a strong multinational background assist Munchys investment in talent and that is a factor that sets Munchys apart from the rest of the competition. Another area of strength is their focus on brand-building, Mr. Tan engaged an international branding consultant to establish Munchys as a distinct brand in 2004. Although Mr. Tan believes in continuous product development and he knows that everything starts from the product so he put a lot of innovative ideas into designing the products from the packaging to brand image, the sharp and weight of the products, basically from all aspects. Until now, Munchys company still keeps thinking on how to make the existing products better in innovative. 3.1.2 Weaknesses Although Munchys company always thinking about how to make their product become more innovative, but what they done is just put effort on the wrapping of their product but not in the flavor and the varieties of the product. Munchys should put effort on the variety of their product. For example like Nestle Company, their production such as Milo drinks, ice cream, Chocolate and so on. The varieties of their products on the market strengthen the value of their product in the market. 3.1.3 Opportunities In laying the groundwork for their Asian expansion, Tan started to transform the company three years ago. This included bringing in an impressive senior management team with a strong MNC (Multinational Corporation) background. The idea is to eventually allow Malaysia to run without him as CEO so that he can focus on its regional plans. With the need to bring in new skill sets, Munchys structured a supervising board which is filled by some of the brothers and also some very experienced former chief executives to help guide the company forward. To produce better products, Munchys claims that it is the market leader in the wafer category and the top three in the biscuits market share ranking. Invests substantially in RD, adding that research is an important aspect of branding and it is imperative to work closely with consumers to understand their wants and needs. 3.1.4 Threats Munchys intention to re-brand or remodel Munchys into an international brand which aimed at establishing home-grown Munchys as a global brand in line with its new business directives of aggressively expanding into foreign markets. Besides that they also plan to increase their export sales by 25% to RM50mil in year 2010 and the company is heading towards a new business direction for further market expansion. Munchy Food maintains its competitiveness through endless upgrading of its operations, marketing, sales and distribution, research and development, and most importantly, capital-intensive investments. Most of these heavy investments derive from world-class machinery and automation, computerization, and ERP engagement for its management. 3.2 Benchmarking analysis Benchmarking analysis is an analysis contributes lessons are learned. This analysis is a process of continual improvement which helps a company who is still growing to identify their trouble spots and provides a systematic approach to improving production efficiency and profitability. Nestle is the worlds largest food and beverage company which leading in Nutrition, Health and Wellness and they employs over a quarter of a million workers. Compare with Munchys, Nestle strategy is based on a broad range which the company overcome cultural barriers and customer resentments to foreign brands by purchases local brand names which the consumer is accustomed to. After these niches of basic food supply are filled Nestle moves on into the more upscale segments such as chocolate, soft drinks and the like. Their strategy is to establish a basis and then expand into more niches as demand rises. Connected to the rising demand is the rising income level as the population can afford to spend more money on food products. As mentioned in the book, Nestle provides about 8500 brand names, but only 750 of them are registered in more than one country and only 80 are registered in more than ten countries. Many household names such as Nescafe, KitKat and Nesquik were Nestle produces and some other brands are also well known by consumers just they might not have realized that they were Nestle products. In 2002 Nestle had a sales turnover of over  £38.3 billion on which it made a net profit of over  £3.2 billion. The majority of this profit was re-invested in the business whilst the remainder was paid out to shareholders in dividends. Munchys put more effort in RD on their wrapping and brand-building. They have spending close to RM4 million on branding and ads every year and this budget is increasing. Besides that, the company also invested RM10 million to buy packaging machines from Japan. Munchys always thinking about how to make their product become more innovative, but what they done is just put effort on the wrapping of their product but not in the flavor and the varieties of the product. Munchys should have a broad range to improve their performance in production efficiency and profitability. 4.0 Strategy Formulation Strategy formulation is the second phase in the strategic management process which produces a clear set of recommendations and supporting justification that revises as necessary the mission and objectives of the organization, and supplies the strategies for accomplishing them. Strategy formulation is the process of planning strategies such as corporate strategies and business strategies. Sometimes it is useful to think of corporate-level strategies as where to compete and the business-level strategies as how to compete in those areas.Strategy formulation includes the planning and decision making that lead to the establishment of the firms goal and the development of a specific strategic plan by assessing the external environment and internal problem and integrate the result into goals and strategy. 4.1 Corporate Strategic A corporate strategy depicts the corporate cultures perception of progress and growth. Besides that, this strategy is comprises a directional strategy through a corporate vision and a mission statement. One of the most important roles of this strategy is to define a companys domain of activity through selection of business areas in which the companys domain of activity through selection of business areas in which the company will compete. Portfolio analysis is an analysis which combines internal and external factors and could be dealt with in the discussion of strategy in a company. Besides that, portfolio analysis is an enterprise strategy development tool based primarily on the market share of business and the growth of market in which company business exists. Munchys boasts a great range of portfolio that includes biscuits, wafers and wafer sticks. In order to achieve the best product quality, Munchys has invested in fully-integrated conveyer system to state-of-the-art warehouses for its commitment to have facilities of the highest quality. This includes two wafer plants with the capacity to manufacture up to 740 tonnes per month, four biscuit plants which can produce up to 3,400 tonnes per month, and four wafer-stick machines with 16 production lines that have the capacity to produce up to 250 tonnes per month. These manufacture enable Munchys maximize their production and now reach the capacity of 5,000 tonnes up wards per month. Few years ago, Munchys have the launch their new product, new Munchys Mini crackers and it affect the company in expecting export sales from RM90mil to RM100mil and a total revenue of over RM300mil, against RM250mil. In fact of this, Munchys had invested about RM75mil in new equipment in two years before launching this product and it resulted in the production of the new Munchys Mini crackers. 4.2 Business Strategic Business-level strategy formulation pertains to domain direction and navigation, or how business should compete in the areas they have selected. Low-cost provider strategy is using by a company which securing a competitive advantage by serving a lower price than rival competitors. This is a strategy is an integrated of actions taken to produce goods or services with features that are acceptable by customers at the lowest cost compare to the competitors which just with features that are acceptable to customers. This strategy maintain present price, be content with present market share, and use lower-cost edge to earn a higher profit margin on each unit sold, thereby increasing total profits. Munchys mission is to bring joy and add flavor to every occasion with their high quality, affordable fun-eating snacks. Munchys make an achievement in low overall cost which by manufacturing nutritional biscuits in convenient packets as well as coated and cube wafers at lower prices than rivals. The products that Munchys produce are currently include approximately of the consumers across all segments like kids, teenagers, and adults. So t hat Munchys product is offering the buyers consider essential with their various types of product. Differentiation Strategy is an Action which set an acceptable cost that let customers perceives the different on the produce goods or services. The objective of this strategy is to affect buyers to prefer Munchys product or service over brand of rivals. On the other way, it means that a company has to take an initiative action such as creative idea on what is important to customer. With the constant line-up of new products and product innovation constantly introduced to the market, Munchys has become synonymous with innovation. Most recently Munchys was launched in response to the current trend and desire for healthy snacks. This kind of healthy snack filled with healthy and scrumptious fruit, oats, and more, the Oat Krunch makes a delectable, healthy biscuit that one will reach out for anytime of the day. In the second quarter of 2009, Munchys launched the irresistible Captain Munch which aimed their targeted at teenagers and kids. This product is enriched with Energy Plus that cont ains Vitamins B1, B2, B3, B6 and B12. This makes Captain Munch a source of vitamin and nutrition, as well as the perfect nutritious health snack solution for smart and active kids and teens. These recent additions products, Oat Krunch and Captain Munch have been reinforce Munchys commitment to providing more great-tasting snacks that help consumers strike a healthy balance in their daily lives. With their product which differentiating in features cause their rivals not easily to copy or matched. So, it may cause the buyers to prefer Munchys product or service over brand than rivals. Best-cost provider strategy is a combination of a strategic which emphasis on low-cost strategy and differentiation strategy. In this strategy, company must make an upscale product at a lower cost to prove the customer that its benefit for the value. It works on deliver comparable features at a lower price than rivals or matches rivals on prices and provides better features. Munchys brand mission is to produce all kinds of fun-eating snacks for every home all over the world. Presently, its strength lies in its high quality and diverse product range which Coupled with marketing strategies like manufacturing nutritional biscuits in convenient packets as well as coated and cube wafers at lower prices than competitors. Munchys Food also aims to produce more quality products on par with international brands but reflecting a typical Malaysian identity. Besides selling products at lower prices, Munchys always ensure that its products always in good quality, Munchys Quality Assurance and Qua lity Control Department ensures that all production procedures that are in place are constantly adhered to. According to the international standards set by the many regulatory boards from which Munchys has received official certification. With their good-to-excellent performance at a lower cost than rivals, they may affect consumers who are sensitive to price and value. 5.0 Strategy implementation Strategy implementation is the most important and most difficult part of the strategic management process which requires the organizations employees and managers at all levels to turn strategies into action. Actually, strategy formulation is described what a company going to do but strategy implementation is doing it. A successful strategy implementation requires support, discipline, motivation, and hard work from all managers and employees. In the aspect of management issues, Munchys has its own policies to operate on Munchys daily operation. Munchys prefer to focus on company and product development which boast a great range on produce its products with world class quality and build a long term brand. To produce the high quality product, Munchys has invested in full-integrated conveyer system to state-of-the-art warehouse which have two wafer plants, four biscuit plants and four wafer-stick machines with 16 production lines. With these systems, Munchys can have maximum production c apacity of 5000 tonnes upwards per month. To keeping up its standing in Malaysia most innovative biscuit brand, Munchys always looking at potential new products and innovations. Although Munchys has already a strong presence in Malaysia, it still continues to raise the bar by constantly strengthening their product appeal and market network in Asia and around the world. Besides that, Munchys believes in strong and effective in brand building, and achieves this through its strategic consumer-led promotions. To achieve this, Munchys is regularly brand-building through their numerous innovations and new products. One of the Munchys key on drivers in brand building is its active in sponsorship role. Munchys is a big player and firm believer in sponsorship and now being the proud sponsor of major concerts organized by top concert and event organizers, television and radio stations. Before this, Munchys has sponsored the Miss Chinese Cosmos Southeast Asia Pageant with created its very own title Miss Munchys Fun Fit. The title is in line with the launch of its new health range of product, Oat Krunch. Nowadays, sponsorships help Munchys increased in its mileage and the brand image is easily recognizable as one that offers high quality products. To ensure consumer can taste its keep supporting Munchys high quality products, Munchys Quality Assurance and Quality Control Department played an important role. This department ensures that all the production procedures that are in place are constantly adhered to the international standards set by the many regulatory boards from which Munchys has received official. The department is function in three categories which is in-process quality control, incoming control and laboratories. In-Process Quality Control is used on monitoring the product quality parameters at various processing stages from raw material until finished goods. Incoming Control is to monitoring of raw material and packaging at the entry level. The third category is the Laboratories and this category is divided to 2 part which is Microbiology Laboratory that responsibility on analyze and minimize microbiology contamination of products, processing lines, operators and general environment, thus ensuring the products a re free from harmful bacteria contamination. General Laboratory is responsibility to ensure that all the products meet legislative requirements, and are up to its consumers expectations. Munchys today boasts state-of-the-art manufacturing and warehousing facilities which cover more than 400,000 square feet in Batu Pahat, Johor, Malaysia. Besides that, Munchys products can be found in approximately 60 countries around the world. In fact of this, MunchWorld Marketing Sdn Bhd which set up in 1996 was played an important role as the marketing arm of all Munchys products. Munchys vantage point was its in-depth know-how into the successful marketing of fast-moving consumer goods or FMCGs, both locally and internationally. Munchys marketing prowess was proven through its own well-known, established and popular products among consumers. Besides that, MunchWorld was able to impart invaluable insights into product development, having grown Munchys from scratch with our endless pool of resources and knowledge. This made us feel it was time to share our skills and expertise with other reputable brands that understood the potential and value of good marketeering. To strengthening their product appeal and market from rivals, Munchys products always attract consumers across all segments such as kids, teenagers, adults. For example, Munchys launched the irresistible Captain Munch which aimed their targeted at teenagers and kids. This product is enriched with source of vitamin and nutrition as well as the perfect nutritious health snack solution for smart and active kids and teens. These products have been reinforce Munchys commitment to providing more great-tasting snacks that help consumers strike a healthy balance in their daily lives. 6.0 Conclusion The strategy used by Munchys make the company become stronger and stronger. The product their product are aimed on the teenagers and kids which enrich with health sources, and halal which mean the products are available to Islamic. Their RD which specifically focuses on new potential products and innovations will ensure the company always stays at the forefront of innovation. Every new products come out from Munchys are always supported by their chocolate lover. The main reason why the customers always supporting their product is Munchys always emphasize on using the high quality ingredient to process the high quality product. The effort on using the high quality ingredient on process the high quality product ensures Munchys become successful. Referencing: http://www.munchys.com/MY/html/history.aspx http://www.1000ventures.com/business_guide/strategy_formulation.html http://www.munchys.com/MY/main.aspx http://www.batupahat.org/?p=942 http://www.nestle.com/AllAbout/AllAboutNestle.htm Author by CATHY A.ENZ, Hospitality Strategic Management (concept and cases), second edition, page 18. Author by Richard L. Daft, Patricia Lane, Management, page 191.

Humor in A Midsummer Nights Dream :: Midsummer Nights Dream

Humor in A Midsummer Night's Dream Shakespeare uses many ways to portray humor and make his plays a success because of it. He created a careful mix of love with humor to create a success called "A Midsummer Night's Dream." The focus of this paper is to describe how Shakespeare uses humor in his play. One way that Shakespeare uses humor in this play is by using plain humor that need not be interpreted in any way. He did this by creating the artisans. The artisans, obviously are not intelligent at all, but try to be. They mess up grammar, spelling, and everything that the author of "Pyramus and Thisby" had wanted for his play. For instance, when Bottom says "Thisbe, the flowers of odious savors sweet,"82 he was supposted to say ‘odors' instead of ‘odious' in the sentence. Odors means "fragrant smells," while odious means "repulsive." A simple mistake by someone that is low in the society, but totally changes the meaning of the sentence. This humor is obvious to everybody watching that Bottom had made a mistake. This type of humor, while obvious, sometimes doesn't portray the meaning correctly. Inferred humor is sometimes more suited for this. Shakespeare used something like inferred humor to get across some other meanings that added to the play. One good example is the character of Puck. Puck is a hyperactive child that gets into a lot of mischief. His attitude toward his tasks is sort of a light and airy one. He does not take life seriously, he only does what is fun. This type of character is totally different than everyone else in the play; they are in a serious tone, while Puck is just dancing around pulling pranks on everyone. One good example of a prank that Puck created was putting an Ass' head on Bottom. It was unnecessary, just fun. What made him funny was these sort of pranks, and the contrast of his attitude toward the other ones in the story. For example, Lysander is bound up in love for Hermia and Helena, depending on what part of the play. He is very serious and sad because Hermia is being forced to marry Demetrius. Sort of equivalent to a tragedy. Puck is just creating mischief and having fun. Another way that Shakespeare uses humor is that he uses examples that would never happen in real life. For example, after Lysander and Demetrius had been led around the king's oak for a long time, they fell down and went to sleep. This contains no logic whatsoever, because they are trying to kill each other,

Blinded by Pride: A Study of Othello and Young Goodman Brown Essay

â€Å"Pride cometh before a fall† according to the well-known biblical adage and the two characters about to be discussed each has pride powerful enough to have blurred their judgment. Therefore, excessive pride has caused irreparable damage, thus the fall, in each of the two title characters. The fall may have come in different forms but the emphasis is on isolation in both cases. In Nathaniel Hawthorne’s â€Å"Young Goodman Brown†, the main character becomes isolated from his neighbors because of his pride. His suspiciousness of everyone else has led to his downfall. Meanwhile, in William Shakespeare’s â€Å"Othello† the main character’s pride is linked to his insecurities. Othello’s noble self-pride is sometimes extreme that he believes Iago’s whispers about infidelity on his wife Desdemona’s part. The imagined infidelity is hurtful, isolating Othello from Desdemona. At the same time, it confirms Othello’s belief that people consider him inferior and that nobody can truly love a Moor as black as he. Even other people such as the villain Iago, believes that: â€Å"I say, put money in thy purse. It cannot be that Desdemona should long continue her love to the Moor– put money in thy purse† (1. 3. 342-344). Excessive pride can sometimes make a person feel superior to and patronizing towards others. Goodman Brown believes that he is chaste and good compared to his fellowmen because of what he believes he has witnessed. Because of this vision of himself being separate from the others’ downfall, he regards others with distrust and disdain. After all, other people are sinners in his eyes. â€Å"A stern, a sad, a darkly meditative, a distrustful, if not a desperate man did he become from the night of that fearful dream. On the Sabbath day, when the congregation was singing a holy psalm, he could not listen because an anthem of sin rushed loudly upon his ear and drowned all the blessed strain (Hawthorne). It can be said, on the other hand, that in the case of Goodman Brown pride has been mixed with paranoia and hallucination that may have resulted from consorting with the Devil. Nevertheless, in consorting with the Devil, Goodman Brown has already demonstrated pride. He thinks that he can cross towards the dark side and come back into the light anytime. In dealing with the Devil, he has rejected God and â€Å"Faith† in both its meanings: his wife and his faith in God. Moreover, Goodman Brown must have thought of himself as special in order for him to think that when he has sinned, the reasons and consequences for him are different from those placed upon the others whom he has learned to be suspicious of. Being proud of oneself can sometimes be noble and right. However, this same pride can be twisted into something that dwells merely on self-preservation and suspicion. Hatred, suspicion and a diffident belief that nobody can truly love a Moor have resulted into Othello’s self-destruction and his desire to destroy the one he believes do not really reciprocate his love. The loving words turn into calculating plans for murder, all because of the word of one person: â€Å"Ay let her rot, and perish, and be calm to-night; for she shall not live. No, my heart is turn’d to stone† (4. 1. 178). He also displays pride by immediately accepting his rushed judgment. It seems to be an example of excessive pride for Othello to believe himself to be such a good judge of character that there is no need to investigate into the veracity of the accusation. This fast judgment may also have sprung from Othello’s self-esteem. If there were mere suspicions before then Iago’s accusation has actually become the validation that Othello needs in order to boost his self-esteem. He has find a companion whom he thought to be trustworthy because this other person is not afraid to tell him things that some people may be afraid to speak of with him because of his high position. Othello may have believed that others are just afraid to offend him by not revealing to him that he is difficult to love. Then, here is Iago who talks about his wife’s treachery. Though he initially seeks evidence that will prove his wife’s adulterous liaison, when presented the alleged evidence from the very same accuser his mind has become readily made up. Since the presence of excessive pride in Hawthorne’s â€Å"Young Goodman Brown† has been established, it is the time to look at the fall, or the ultimate result of pride in the life of the main character. It must be recalled that his first move is to leave his wife Faith as well as his faith in God the night he decides to take a walk in the woods. â€Å"As nearly as could be discerned, the second traveler was about fifty years old, apparently in the same rank of life as Goodman Brown, and bearing a considerable resemblance to him, though perhaps more in expression than features† (Hawthorne). This resemblance may be a sign that deep within Goodman Brown’s pious surface, there is a person who longs to venture into the dark side. It can also mean that the Devil is flattering him in order for him to succumb further into temptation. And so he does, but not in a way that is clear to him. He thinks that he has escaped evil because the Devil has let him see evil everywhere and in everyone, and he has not, from what he can remember, joined their â€Å"coven†. †¦elders of the church have whispered wanton words to the young maids of their households; how many a woman, eager for widows’ weeds, has given her husband a drink at bedtime and let him sleep his last sleep in her bosom; how beardless youths have made haste to inherit their fathers’ wealth; and how fair damsels†¦ have dug little graves in the garden, and bidden me, the sole guest to an infant’s funeral† (Hawthorne). Goodman Brown has no idea that the Devil has polluted his thoughts and has destroyed his faith by giving him a corrupted view of the world. He can no longer see goodness in any person and has thus lost contact with everyone else. Goodman Brown perceives even the most devout actions as mere pretense and at worse, blasphemy, performed in order to mask sin and evil. Because of this distress, he even doubts his own memories from the forest. However, unlike Kaye in the Snow Queen who in the end loses the splinter from his eye, the perception of evil has become too strong for Goodman Brown that it has affected his relationships with everyone. When he finally dies, â€Å"they carved no hopeful verse upon his tombstone, for his dying hour was gloom† (Hawthorne). For Othello, his fall is more tragic. It is quite unlike the quiet destruction of Goodman Brown’s soul. Because of excessive pride, the Moor has murdered his own wife. Instead of humbling himself and not minding the possibility of being a laughingstock and a cuckold, he should have confronted his wife directly about the matter and believed what she has to say. The marriage can still be saved but his wounded ego cannot. It is this ego’s demands that he has listened to along with the slanderous lies uttered by Iago, who only seeks to destroy Othello for promoting someone else not him. Meanwhile, Othello does not know that his anger and murderous energy have been directed wrongfully. If only he has known that it is Iago who is a villainous, two-faced liar. If only he has realized this and the fact that his wife is innocent early enough to save both him and his wife from the tragedy that ultimately strikes them. It is too late when he finally confronts Cassio, his wife’s suspected lover: â€Å"O the pernicious caitiff! How came you, Cassio, by that handkerchief that was my wife’s† (5. 2. 323-324)? The man in question has finally had the chance to explain why such evidence exists in his hands. Finally, Othello discovers his folly and how he â€Å"threw a pearl away richer than all his tribe† (5. 2. 352). The Moor realizes that he has thrown away a woman who loves him truly, but whose love he is suspicious of and is therefore not worthy of. In the two texts, excessive pride is shown to be an evil in itself. Before Goodman Brown has taken a walk with the Devil he must have been a proud man already. This is the weakness that the Devil is able to identify and play with. This ends up into a lonely life and death for the title character. In Shakespeare’s â€Å"Othello†, excessive pride prevents the main character from thinking clearly, exploring the situation and saving his and Desdemona’s life from the violent end they have suffered. If the moral of â€Å"Young Goodman Brown† is to see your own faults and weaknesses before condemning others’, â€Å"Othello† reminds the readers of the value of setting aside the ego in order to make the right decisions. Moreover, if Goodman Brown and Othello have not isolated themselves from others, they may have seen the truth and see through the lies.